Read more: "Step-by-Step Email Signature Management Guide" So, the bottom line is that you need to start using good email signatures now if you want to add value and improve the results of your marketing efforts. And last but not the least, a corporate signature can help you generate more leads if you include in it CTAs and links to a landing page. Secondly, by adding clickable buttons, promo banners, and links to the latest content, you increase your overall CTR and the number of replies. Look at the email signature example below. That’s why making your email signature consistent with your brand, using your company logo, specific colors and fonts is a must. First of all, every time your email gets into your customer’s inbox it increases your brand awareness. That’s a huge marketing opportunity that you just simply cannot miss.Ī well-designed email signature has a lot of real, measurable benefits. Too much math? To help you out, the researchers found out that an average office worker receives 121 and sends 40 business emails a day. Now multiply this number by the number of your employees. Try counting how many emails you send and receive every day using corporate email. Another thing that does the trick is adding your business slogan in addition to your photo and logo like dynamic typing effect.If you think that your company doesn’t need a corporate signature, think again. To really add value they must compliment you or your brand in a meaningful way.įor example, you can use an image strip add-on to add GIFs that show you or your product in action, or you could add a special handwritten animated sign-off to give a personal feel to your signature. Making use of your limited real-estate, grabbing attention or just plain being a cool feature is well and good but they’re not true value in and of themselves.
The motion will compete against the information to which you wanted to pull people’s attention in the first place. If there’s too much movement in your signature it can get very hard to focus on actually reading. Don’t overdo it – too much movement can be distracting Getting too freaky can be counterproductive. The important thing in animation is not to go overboard. There’re ways to ensure your image will look great no matter what. You can check out how it works specifically for Gmail, Outlook, Apple Mail, iPhone, or Yahoo.īut even using a generator, there is still room for things to go wrong.
It doesn’t really matter which email provider you’re using, the WiseStamp generator can auto-install your email signature in your email (with just one click).
You still have to install the code manually into the email client’s HTML file. Even if you use an email signature editor, that really doesn’t solve the problem. You may think that making an email signature with a logo is just drag-and-drop, but if you’ve ever tried to do it yourself you know that this is not the case. Why are so many people content with having such bad design as their lasting impression? Well… because adding a nice, responsive, well-designed signature to your mail is not so simple. Yet there are more bad examples out there than good ones for how images are used. Your image and logo are the most memorable elements in your email signature. Your email signature block may be the last thing people see in your mail but that also means that’s the impression they will take with them.
Making a professional email signature with personal image and logo See how it’s done in the example below:* Click the image to create your own signature with WiseStampĤ. What other people choose to do there, may unknowingly hurt your reputation.
Don’t add details you do not want people to use.Put a hyperlink to your website, portfolio or social media only if it’s something your prospect would consider valuable (ask a friend for her opinion, if you don’t trust yourself to be unbiased, yea?) Only add links to content people will want to see.
There is no need to add your email address to your email signature (the reply button will do) and there is no need to give 3 phone numbers if they all lead to you. This makes it less likely that anyone will follow through. The more options you add, the less clear it becomes what the best way is to get in contact with you. The point of adding your contact details is, unsurprisingly, to help people contact you.